Lunes, Agosto 15, 2016

Lead Generation and Pokémon Go


In the event you haven’t lived inside a cave you'd understand that Pokémon Go has already dominated the globe and inhabits the phones of virtually 99% of the world population - this greatly depicts how viral the game is. Patterned following the iconic Pokémon anime, the player is established to locate and capture Pocket Monsters (Pokémon characters) in a location that seemingly resembles that of Google Map.


What’s amazing with regards to the app is that you literally will need to go out and look for the Pokémon characters - it’s a fairly interactive game since you are able to train your character types, permit them to mature, and finally match them with that of other players. The game and leads generation have insane commonalities.

To begin with, locating the characters - like finding leads - is challenging.

It’s a hard street. Bottom line: you need a sale. Of course, you will need a sale to help keep the business going. You will need more sale to have the business on a higher notch in the economic ladder. You'll need more sale to build a prominent brand. Thing is, it is often demanding. When starting a business, don't forget to take precaution. An organization needs prospective customers, it needs leads, plus it needs to convert cold prospects to hot leads.

In Pokémon, there are actually pit stops - called ‘Pokestops’. These are typically places where Poke-characters thrive and will more than likely appear - and these places are often common and crowded places. In lead generation, another way of finding leads is understanding the pit stops - places in which you will probably find leads. In the game, you can use ‘lure modules’ to bring in a Pokémon to you. In prospecting, that’s what you call INBOUND MARKETING.

In the game, you can utilize ‘lure modules’ to acquire a Pokémon. In prospecting, that’s what you call inbound marketing.

Basically, exactly what are the prominent points in leads generation? Over time, marketing is certainly one reliable manner of making a sale. It's never enough to have a products or services and then leave it in that way. One better approach to enable the entire world to know you happen to be selling something would be to get yourself a marketing megaphone and announce it to the entire planet. On the other hand, sometimes, you’d get to shed more Poke-balls than catching a Pokémon - same in OUTBOUND Leads Generation. Theoretically, only 2 to 3 percent of your prospects will respond/fill up a contact form.

Mainly because you caught a Pokémon doesn’t mean you caught a high-quality one. That's the place where lead qualification comes in. Naturally, you should know when the lead that you have obtained are those that are likely to buy. You can gather information out of your leads through the following: web analytics, forms, and social selling techniques.


72 Solutions Outbound Telemarketing Services, a well-established lead generation service provider located in the heart of Iloilo City and is dedicated to lead generation, appointment setting, data profiling, and outbound marketing, has recently published an eBook entitled, ‘The 72 Solutions Way to Outsourcing’. The eBook will tackle about topics related to business, marketing, and how outbound marketing and outsourcing can greatly maximize profit and, of course, business success.

What is 72 Solutions?

72 Solutions is a lead generation service provider and is passionate for lead generation, appointment setting, data profiling, and outbound marketing. The business model focuses on providing cost-effective sales and marketing solutions for generating profit and better revenue for client’s business. 72 Solutions is located in Iloilo City, Philippines.

Why download our eBook?

The eBook is an 18-page collection of information regarding business, telemarketing, and outsourcing. Here are the following chapters: chapter one: an overview on marketing, chapter two: how to make my business successful, chapter three: questions on marketing and business solutions, chapter four: a guide to outsourcing and lead generation, and chapter five: business process outsourcing (BPO) in the Philippines. The eBook also includes insights such as secrets to business success, smart moves when starting a business, the costs involved in in-house versus outsourcing, and 2016 updates on marketing.

Included in the eBook:

·         Secrets to business success
·         Smart moves when starting a business
·         The costs involved in in-house versus outsourcing
·         2016 updates on marketing
·         Top 10 leading countries in outsourcing

Overall, the eBook will tackle topics related to business and marketing, and how outsourcing as well as outbound marketing is important in making a particular business successful.

Why subscribe to our eBook?


Upon subscription, you will get a new eBook related to business and marketing every month. Moreover, all information disclosed on the subscription form (name and email address) will be treated as confidential and will not be given or sold to a third party. 

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