5 Types of Pokémon according to Rarity and Lead Generation

If there’s something that became completely viral overnight – it’s the popular game Pokémon Go. Pokémon Go is a ‘free-to-play, location-based augmented reality game developed by Niantic for IOS and Android devices’. Initially released last July 2016 in selected countries, the game utilizes GPS capability to – as in the Pokémon anime – “catch ‘em all”. The goal of the game is to complete the entries in the ‘Pokedex’, the Pokémon encyclopedia, and capture the indicated 151 pocket monsters.

What’s great about the game to marketers is that, just like capturing the ‘extremely-hard-to-find’ characters, it resembles the difficulty of finding leads. Lead generation, oftentimes, is difficult and can be ‘captured’ through marketing efforts such as outbound and inbound marketing.

Lead generation is ‘the initiation of consumer interest or inquiry into products or services of a business’. Leads can be obtained for listing purposes, newsletter list acquisition, or for sales leads. When it comes to the Poke’ game, here are five kinds of leads that’re similar to lead generation difficulty.

Lead Quality - rarity depending on sightings:

Read Article: 5 Rarities in Pokemon Go in relation to Lead Generation