Why need an email list in the first place? Once you have materialized the essential part of your business (i.e. registration, legalities, product, service), you are now ready to proceed to the next level of business management – and that is marketing your products and services. Marketing is a creative yet challenging aspect of business.
You have to play the market, trend, and demand of your target audience. You have to be appealing, informative, and engaging to your customers for you to build your brand. Now, why need an email list? One part of the business is how you market your products.
There are two ways: inbound and outbound marketing.
Read more here on the Points to Ponder when Buying an Email List
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