Highly Recommended by Industry Experts in 2016: Outbound Marketing

Besides the ‘cold calling is dead’ crowd, comes a group of specialists solidly advocating outbound marketing as the modern and topmost technique for leads generation this 2016. By experts, we mean the 2015 SiriusDecisions Summit attended by more than 2,300 marketers and certified consultants in Nashville. SiriusDecisions is a global B2B analysis and advisory firm that gives advisory, consulting, and learning services to aid operatives improve their capabilities in sales, marketing, and product methods with headquarters in Wilton, Connecticut. Their roster of clientele include Adobe, IBM, HP, Cisco, SAP, and Motorola.


By industry experts, we mean the 2015 SiriusDecisions Summit attended by more than 2,300 entrepreneurs and certified consultants.

Now, how about outbound marketing? As described in the summit, outbound is the new inbound. As described, 67 % of consumers in Nashville build their acquisitions online. However, it is essential for promoters to engage with prospective customers as fast as possible - by way of outbound endeavors. Present-day technological advances use predictive analytics as well as specific internet marketing to really make the following possible: 1.) precisely detect potential customers in the company; and 2.) engage prospects in more proactive, specific, and individualized strategies - and that’s where outbound marketing is very useful.

From this, outbound marketing is gradually becoming more distinguished in 2016 - with inbound efforts little by little leaving the limelight. It's for certain that inbound marketing cannot lure in qualified prospects promptly in contrast to outbound efforts. Besides, it is never enough to enhance content and wait for an interested client. Over the years, inbound efforts have saturated the industry - and, unfortunately, it's been over-used by virtually all businesses and companies. Nowadays, it is even very hard to strive and rank in a lookup. This pretty much indicates that inbound marketing has plateaued and attained its full capacity - and on the other hand, brings in the growth of outbound marketing, as it always has been, the most successful marketing device in demand and prospecting.

Even further, as stated by Dan McDade, President of PointClear, a Generating Leads Partner, reports ‘that the standard business can boost about 35 percent of its wanted or allocated start-up company by means of inbound with 65 % stemming from proactive outbound programs’. Furthermore, McDade adds, ‘In 2016, there could be a continuation of the change in importance coming from all of inbound to considerably more acquisition of organized outbound’.

‘..The usual enterprise can generate about 35 per cent of its preferred or budgeted new customers through inbound with 65 % hailing from proactive outbound programs’.

There is certainly a great deal potential for outbound marketing in 2016 - with this validated by seasoned industry professionals and notable hierarchies in sales and marketing. There exists a tremendous transformation from inbound marketing to outbound. With this, it is important to keep up with the trend.

72Solutions Outbound Telemarketing Services is a well-established lead generation service provider dedicated in lead generation, appointment setting, data cleanup and profiling, and outbound marketing. 72Solutions values relationship, we are wholeheartedly dedicated in our services and sincerely devoted to both our clients and their customers.