Outbound Telemarketing

Marketing a service or a product sometimes calls for a more aggressive approach than what you normally use, especially if you’re not getting the results you want. If you haven’t tried outbound telemarketing yet, perhaps it is exactly the shot in the arm that your business needs to get going. Why not take a look at it?




Outbound telemarketing is the first and foremost method of generating leads and sales, and it is used by both Fortune 500 companies and small startups. Compared to inbound telemarketing where you just sit there and wait for a potential customer or client to call you, an outbound telemarketing strategy grabs the bull by the horns and allows you to control the pace and direction at which your business grows.

Look at it this Way:

• Using outbound telemarketing, the business owner is able to more accurately appraise the level of interest that customers have in his service or product. Because you are the one calling, you are able to interact with a customer on a more personal level, which means more direct and accurate feedback.

• An increased level of interactivity with customers or clients means you can quickly provide more accurate information regarding your service or product, including any technical problems that may arise.

• Outbound telemarketing gives you access to a wider field of potential leads, but also lets you filter out or target a specific demographic using your own set of variables. It just gives you more control overall.

• With inbound telemarketing, on the other hand, you have no choice but to rely on the content that is out there to pull in prospective customers to you. Inbound telemarketing in its simplest terms is basically sitting by the phone, waiting for someone to call.

Even with the growth of social media, outbound telemarketing is still one of the most cost-effective and more reliable methods of reaching out to the world to tell them about your business. The information you can get with this approach is still more measurable than using Twitter or a Facebook page. Measurable information leads to more accurate analysis of which strategy is working, and what needs to be changed or just abandoned altogether.

Outbound telemarketing can help you, whether it’s lead generation you’re looking for or direct sales. The most important thing is to find a partner that can provide you with high-quality agents to fuel your telemarketing campaigns. It goes without saying that these agents must be well-trained and well-informed about the service or product they are promoting for you to get the most out of your investment.